DOOH.IT guides its clients through multichannel communication campaigns that integrate social media in the urban landscapes to amplify their effects. To do this at best we developed a flexible solution, which allows filtering, moderating, aggregating and distributing social content real time on maxi Social Media Walls. This solution allows also the reverse process, i.e. spreading online the content which have been interactively collected in public spaces.
The Social Media Wall is a solution specifically thought for the urban landscape, it uses the entire DOOH.IT modular platform and it specifically relies on the Buzz module in order to amplify the Social Media effect.
Through the Buzz module we create social applications collecting the content needed to create a urban Buzz, which should be original and interactive. We know that the Buzz is populated with sensible data that could impact a brand perception; this is why we give a lot of relevance to filtering and moderating the content generated within your campaigns.
Two of the top clients that chose this solution are Renault and Kellogg’s. Both of them successfully amplified the social impact of their multichannel campaigns thanks to our applications specifically developed for filtering social content on maxi social media wall in Milan.